In an unexpected move EA has decided to kill the controversial Online Pass system that has featured in most of the publishers game launches over the last few years. Believe it or not, this was a decision taken by EA in response to player feedback.
The news was announced in an email to GamesBeat by EA senior director of corporate communications John Reseburg.
“Yes, we’re discontinuing Online Pass.
“None of our new EA titles will include that feature.”
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” commented Reseburg.
“We’ve listened to the feedback and decided to do away with it moving forward.”
The online pass system is used by the majority of EA games, including blockbusters such as FIFA, Battlefield, Madden and Need For Speed. It was initially seen by gamers as EA’s attempt to prevent/reduce second hand game sales. I’m sure a major faction of the FIFA community will be overjoyed to hear this news!
What were your thoughts on the Online Pass?
Source: GamesBeat (VentureBeat)